The BBC were at etech this year describing some of the funky mobile things they’re getting up to. The ten hour takeover, for example.

The approach we’re taking with our messaging services looks to be very similar to the approach the BBC are using. This is a nice reassurance given that the BBC team have to deal with breakfast radio stars who get their audience to text in 14,000 message at once.

You can get the audio on-line, but you’ll also want the presentation (7M PDF) to look at. It’s great work, and well presented.