It is the Treat economy that just about keeps British high streets alive. Corner shops rely on what analysts call “the Treat Mission”, where Britons pop out for a little something for themselves. (It accounts for one in ten of all shopping trips.)
— How the Treat conquered politics, The Economist, 28 May 2026.
That sounds like a huge proportion of all shopping trips, but chasing this down it’s 10% of just the visits to a corner shop. Still, “I’m on a treat mission” sounds much better than “I’m popping out for a Curly Wurly”.